On the eve of the 10th anniversary of its operations in the United States, Brianza Plastica continues to structure and consolidate its presence in the country with further investments and significant personnel changes. In fact, effective June 26, 2023, James Witty (previously Vice President of Sales) will assume the role of President of Brianza USA Corporation, taking over from Filippo Milani, who has been leading the U.S. division since its establishment in 2014 until the present day.
According to Alberto Crippa, Sales Executive and Board Member of Brianza Plastica S.p.a.: “This is an important passing of the baton, which will take place with a view to maintaining continuity, capitalising on the essential contributions made by Filippo Milani during his nine years of dedicated work, while simultaneously enhancing the great experience in the sector that James Witty will bring to our company.”
Brianza Plastica is one of the most important European companies in the production of fibreglass laminates, with over 60 years of experience in the sector. On the strength of its success and consolidated presence in the European market as a preferred supplier of semi-finished products for the automotive market, specifically in the field of recreational, commercial and passenger vehicles, in 2014, Brianza Plastica established its own subsidiary in the United States, Brianza U.S.A. Corporation, located in Elkhart, Indiana. The choice of Elkhart as the location for the company's commercial outpost in America was not random: Elkhart is widely known as the "RV Capital of the World" because it is home to numerous major manufacturers of recreational vehicles.
Brianza USA was established as a service, storage and distribution facility to serve the American market directly and locally under the competent and hands-on guidance of Filippo Milani, an Italian manager with extensive experience in fibreglass laminates and a distinguished career within Brianza Plastica, holding the position of President of the U.S. office. The overseas subsidiary experienced rapid growth in terms of both the volume and size of its warehouse, which led to the relocation to larger premises. In a remarkably short period, Brianza USA was able to fulfil the effective and timely supply capacity of the U.S. market.
Today, following a path of strategic consolidation, the Elkhart facility is taking another significant step forward by enlarging its workforce and renewing its top management: three new people, all with prior experience in the RV sector, will join Brianza USA Corp, including James Witty, who has been appointed President.
Brianza Plastica would like to thank Filippo Milani for his significant and invaluable collaboration over the years and it wishes him success in his upcoming professional endeavour in a different industry within the United States. At the same time, we are delighted to welcome the new President, as well as new employees, Kolin Adams and Erik Rheinheimer. On June 26, 2023, Adams will assume the role of Territory Sales Manager, while Rheinheimer will become the Plant Manager. Andrea Bollani will assume the duties of technical support and a bridge from the US to its home office in Italy.
With the addition of the new personnel and appointment of Alberto Crippa as the Sole Director overseeing operations from Italy, Brianza USA has set ambitious growth targets. The company aims to achieve these targets by implementing a well-organised and widespread technical-commercial consultancy service for its customers. This approach capitalises on the expertise of the newly hired personnel as well as the technical team from the Italian parent company, which includes several technicians and engineers, most notably Stefan Bachstein, who has spent decades researching and developing cutting-edge solutions and innovations in the field of plastic composites.
James Witty comes equipped with extensive sales and leadership experience, as well as in-depth understanding of RV manufacturing industry and processes. He joins Brianza U.S.A. after serving in the roles of Vice President of Sales, Brand Manager/Factory Direct Representative and as Director of Sales.
“Throughout my professional career, I have been involved in sales, forecasting, business strategy, training as well as general management of sales and technical support,” Witty explains. “Previously, I led a team that had unprecedented success." He then continues: “I believe that the key to a company's success stems from the perfect combination of people, processes, products and services. And I was able to witness this synergy during my visit to Brianza Plastica in Italy.”
“My first objective in this new position? I intend to build the strongest team in the industry and replicate the remarkable success of Brianza Plastica in Europe within the United States. Throughout my career, I have been successful in introducing new products to the market, and I would like to do the same for Brianza USA. Under my guidance, we will provide the RV industry with the best products, solutions and services. I believe in consistency, relationship building, and hard work”, values that align perfectly with the goals of the parent company, which has built its reputation over 60 years based on high-quality products, attentiveness to customer needs and fostering enduring relationships.
June 23, 2023